By day she works a corporate job, at home she’s a mom, and in between she’s someone who considers holistic well-being as a core value.

Over time that care turned into curiosity, so Irina became a certified organic skincare formulator and started making her own products in the Dallas–Fort Worth area.

Minarow's formulas are inspired by Ayurvedic traditions and built from ingredients Irina has been testing and loving for years.

Minarow is named after her grandmothers, Amina and Rowshan, a quiet nod to her Bangladeshi roots. This brand is shaped by a simple belief: what you put on your skin should feel as intentional and uncomplicated as the life you’re trying to create.